Hisense Unveils 'Innovating Vibrant Life' Concept at 2026 FIFA World Cup

QINGDAO, China, June 22, 2026 /PRNewswire/ -- Hisense, a leading brand in consumer electronics and home appliances, is bringing its concept of "Innovating Vibrant Living" to football fans around the world through its LED stadium messaging for the 2026 FIFA World Cup™. These messages are displayed during tournament matches and are visible to millions of spectators in stadiums and billions watching around the world, highlighting Hisense's commitment to creating technologies that enrich everyday life. Some of the most notable messages include “Innovating Vibrant Living” and “The Origin of RGB MiniLED TV,” which reinforce the brand's vision and the company's leadership in next-generation display innovation. During the biggest football tournament, Hisense is focusing on its flagship UXS RGB MiniLED TV, equipped with revolutionary RGB MiniLED technology that delivers exceptional color accuracy, brightness and contrast. This TV is designed to bring fans closer to every moment on the field, creating a more immersive and realistic viewing experience for sports, entertainment and gaming. Along with the TV innovations, Hisense is also showcasing its broader smart home ecosystem. The message "Hisense Laser TV, Global No. 1" highlights the award-winning L9Q Laser TV, which offers a large format screen viewing experience, bringing the stadium atmosphere to your home. “Hisense Refrigerator, Smart Cooling, Fresh Life” reflects the innovation behind the PureFlat Smart Series refrigerator, designed to keep food fresher longer and fit today's families' lifestyles. Meanwhile, “Hisense Air Conditioner, Better Air Quality, Hisense Care” showcases the Air Master Air Conditioner, which provides smart climate control and enhanced indoor comfort through advanced air management technologies. All of these flagship innovations reflect how Hisense continues to connect technological advancements with real-life experiences in the fields of displays, entertainment and smart housing. Through its presence at the 2026 FIFA World Cup™, Hisense is bringing the concept of "Innovating Vibrant Living" to audiences around the world, demonstrating how meaningful innovation can improve the way people look, live and connect.

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